Every path produces the same artifact: a versioned Git repo you own, published at your own domain, ready for every agent in your stack to read. Fork it free, work with us for 90 minutes, or have us deliver a full BCP tree in a week.
The spec is CC BY 4.0. The reference template is MIT. Copy the prompt from our Start page, paste it into any AI, and get a complete BCP tree in fifteen minutes. Publish it at your domain. No signup. No account. No catch.
This is the real product. We built the protocol so it could be adopted without us. If you never pay Encoded a dollar and your brand has a working BCP, we succeeded.
A senior brand strategist compressed into a single prompt. It interviews you, pushes back on vague answers, and produces seven files.
MIT-licensed repo with all seven files, hosting configs for Cloudflare/Vercel/Netlify, and CORS headers pre-configured.
Step-by-step instructions for every major hosting platform. MIME types, DNS, headers — everything you need.
A 90-minute working session with a senior brand strategist. You bring your existing brand materials — or the draft BCP you made with our free prompt. We sharpen it, challenge it, and get it live on your domain before the call ends.
This isn't a consultation. It's a working session with a deliverable. You leave with a production-ready BCP published at your domain, not a deck full of recommendations.
Video call with a senior strategist. We interview, challenge, and refine — live. You talk, we type.
Seven markdown files, professionally authored, committed to a Git repo you own.
We deploy your BCP to your domain during the session. You leave with a working /.well-known/brand.md.
Change your mind on something? Email us within 30 days and we'll update the files.
The full job. We embed with your team for a week — interviewing stakeholders, auditing existing brand materials, mapping your competitive position, and producing a comprehensive BCP tree that represents your brand the way you'd want it represented to every AI agent in your stack.
This is brand strategy work, not template-filling. We challenge assumptions, resolve contradictions between what your brand says and what it does, and produce files that are specific enough to actually constrain agent behavior.
We talk to founders, marketing leads, product, and customer-facing staff. The BCP reflects the real brand, not just marketing's version.
We read everything — decks, guidelines, website copy, competitor positioning, customer reviews. We find the gaps.
Seven files, deeply researched, precisely written. Claims verified. Boundaries mapped to IAB/GARM taxonomies. Voice calibrated against real copy.
Hosted at your domain. Git repo with full commit history. Internal README so your team knows how to update it.
We test your BCP against ChatGPT, Claude, Perplexity, and Gemini. We verify the agents actually read it and represent you correctly.
Quarterly review, unlimited revisions, and a direct line to your strategist for 90 days after delivery.
| Free | Expert Session · $1.5k | Encoding Sprint · $15k | |
|---|---|---|---|
| BCP authoring prompt | ✓ | ✓ | ✓ |
| Reference template repo | ✓ | ✓ | ✓ |
| Publishing docs | ✓ | ✓ | ✓ |
| Senior strategist session | — | 90 min | Full week |
| Professional BCP authoring | — | ✓ | ✓ |
| Stakeholder interviews | — | — | ✓ |
| Brand audit | — | — | ✓ |
| Hosted & deployed | — | ✓ | ✓ |
| Agent testing & verification | — | — | ✓ |
| Post-delivery support | — | 30 days | 90 days |
A self-serve tool that guides you through the BCP authoring process with a structured UI instead of a raw prompt. Currently in development.
If you want early access, join the waitlist. We'll email you when it's ready. No spam — one email, when it ships.
The free path is real. The prompt works. If you want help, we're here — but the protocol belongs to everyone.