Now encoding founding brands · BCP v0.1
Every AI agent in your stack is making brand decisions. The copy bot. The media platform. The vendor tool. The ChatGPT window your customer is in right now. None of them know who you are. brand.md fixes that.
A file you publish once at yourdomain.com/.well-known/brand.md. Every agent that touches your brand reads it before it acts.
The brand deck rotting on a shared drive is the antagonist of this decade. Your agents can't read it. Your vendors won't. ChatGPT never will.